Sunday, October 19, 2014

Will 87% of iPhone 6 users buy phone cases? Why are the phone cases so popular?


It is better to sell mobile phone cases than to sell the phone, it seems so exaggerated, but it reflects the big phone cases market. How many phone users will give their mobile phone a case?  Data from market research firm NPD survey shows that, 75% of smartphone users will choose to install the case, in which iPhone users installing the cases has the highest proportion, nearly 87% of iPhone users are equipped with the cases. In contrast, 70% of the users not installing the cases belongs to Android users.

It is not hard to draw a conclusion, the main driving force behind the rise of phone cases market is from the popularity of iPhone. Compared with iPhone, ratio of Android users using the cases is obviously low, and lower than the average.

The reason why they are not willing to use the cases, causes from user’s feedback include increasing volume and weight of mobile phones, affecting the original appearance of the beauty, etc. The price of quite a number of Android phones is lower relatively to the iPhone, and a lot of iPhone protection shell may need above the price of 200 or 300 yuan.

Not only the rate of iPhone users using the cases is higher, the number of phone cases they buy t is also much more. Nearly half of the users have more than one cases. In the case of myself, during almost seven years using iPhone, the money spending on cases is enough to buy a iPhone6.

Now, with the new hot sale of iPhone 6 and iPhone 6 Plus, for the phone cases manufacturer, day of overtime work has come. Change of iPhone 6’s shape, means that a large number of cases need to update. On this key point, people who can seize the opportunities will earn the biggest profit. We can expect that iPhone 6 plus phone case will also have a hot sell. In fact, with reference to a news posted today, we can already see there are quite a number of accessories manufacturers beginning to be happy for the money.